Timeless Stories: Exploring the Power of Evergreen Content

By Stephen C. Schultz

Having been raised in Eugene, Oregon, I am very familiar with the term evergreen. I grew up exploring the temperate rainforests of Western Oregon. I have spent many nights camping in the rain under cedar, western hemlock, and Douglas fir trees, to name a few. The rhythmic sound of water droplets falling from a hundred-foot tree to the forest floor brings a sense of peace, comfort, and fond memories found nowhere else.

Even though I don’t consider myself a professional blogger, over the years, I have become somewhat intrigued by blogging lingo. I regularly hear that “Content is King,” and every once in a while, I come across an article mentioning “Evergreen Content.” Evidently, evergreen content refers to written material that never becomes outdated.

I was recently reading through some of my older blog posts and was amazed at how many of them contain timeless subject matter. I may have written an article three years ago—or even five—but the principles remain unchanged, even as the years continue to pass.

With this in mind, I have identified a few “Evergreen Articles” from my blog to share with you. Chances are, you haven’t dug deep into the archives of The Interpreted Rock to discover these Writs of Wisdom. Although, for the life of me... I can’t imagine why not!

All attempts at humor aside, I hope you find these evergreen articles thought-provoking, fun, or helpful in some way. If you enjoy them, be sure to share them with family and friends. Enjoy!

Evergreen Articles:

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The Young Boy and the Rattlesnake

By Stephen C. Schultz (Editors note: This is a story used in a Wilderness Treatment Program. Many come to this program having struggled with depression, anxiety and substance use.) Many years ago there was a young Native American who lived in the very land you are residing in. He decided to seek wisdom by journeying to the top of Indian Peak. As he approached the base of the mountain he came across a rattlesnake that slithered beside him. The snake coiled as if to strike and the young boy moved back quickly in fear of being struck by the snake’s deadly venom. At that instant the snake spoke to the boy saying, “Don’t be afraid of me, I mean you no harm. I come to you to ask a favor. I see that you are about to traverse to the top of Indian Peak and was hoping that you may be willing to place me in your satchel so that I don’t have to make the long journey alone.” The young boy surprised by the snake’s request quickly responded by turning down the offer, stating, ...

Measuring What Matters: Oxbow’s Edge in Predicting Progress

By Stephen C. Schultz Therapists are highly trained to guide, support, and assess progress. Yet, research continues to show that even experienced clinicians have mixed results at predicting which clients will improve, drop out, or struggle in therapy. This isn’t a critique of therapists—it’s a reality supported by data. And for those who place trust in residential treatment programs—families, school districts, educational consultants, and Managed Care Organizations (MCOs)—this insight is critical. At Oxbow Academy , we take this seriously. That’s why we use validated, research-backed tools to supplement clinical intuition and track meaningful progress in real time. Research Shows: Intuition Isn’t Enough In a foundational study by Hannan et al. (2005), therapists failed to recognize which of their clients were likely to experience treatment failure—even when objective outcome data pointed to risks. Similarly, Hatfield et al. (2010) demonstrated that therapists tend to overestima...

When Emotional Pain Looks Like Manipulation: Oxbow Academy

By Stephen C. Schultz The teenage years are often full of complexity—especially for young people who struggle with impulse control, social understanding, or emotional regulation in relation to Problematic Sexual Behavior (PSB). For some, this difficulty is compounded by co-occurring conditions like Autism Spectrum Disorder (ASD), ADHD, or Nonverbal Learning Disorder (NLD) . These teens may unintentionally find themselves caught in compulsive, confusing, or embarrassing situations—sometimes involving inappropriate behavior with siblings, neighbors and friends or accessing dark corners of the internet. As these patterns continue, parents are often left feeling overwhelmed, frightened, and unsure of what to do next. Some worry that law enforcement or government agencies might get involved. Others have already experienced the fear of having electronics confiscated or home environments scrutinized. In the midst of this chaos, many parents recognize that their child’s behavior isn’t just a...

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