Timeless Stories: Exploring the Power of Evergreen Content

By Stephen C. Schultz

Having been raised in Eugene, Oregon, I am very familiar with the term evergreen. I grew up exploring the temperate rainforests of Western Oregon. I have spent many nights camping in the rain under cedar, western hemlock, and Douglas fir trees, to name a few. The rhythmic sound of water droplets falling from a hundred-foot tree to the forest floor brings a sense of peace, comfort, and fond memories found nowhere else.

Even though I don’t consider myself a professional blogger, over the years, I have become somewhat intrigued by blogging lingo. I regularly hear that “Content is King,” and every once in a while, I come across an article mentioning “Evergreen Content.” Evidently, evergreen content refers to written material that never becomes outdated.

I was recently reading through some of my older blog posts and was amazed at how many of them contain timeless subject matter. I may have written an article three years ago—or even five—but the principles remain unchanged, even as the years continue to pass.

With this in mind, I have identified a few “Evergreen Articles” from my blog to share with you. Chances are, you haven’t dug deep into the archives of The Interpreted Rock to discover these Writs of Wisdom. Although, for the life of me... I can’t imagine why not!

All attempts at humor aside, I hope you find these evergreen articles thought-provoking, fun, or helpful in some way. If you enjoy them, be sure to share them with family and friends. Enjoy!

Evergreen Articles:

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Recommended Books for Parents, Families, and Personal Growth

By Stephen C. Schultz Parenting has never come with an instruction manual. As children grow, families encounter new challenges involving communication, relationships, anxiety, technology, independence, emotional regulation, and simply figuring out how to help a child navigate an increasingly complicated world. Over the years, I have spoken with many parents who were looking for more than a quick answer to a difficult parenting problem. Sometimes they wanted to better understand their child's behavior. Other times they wanted to improve communication, establish healthier boundaries, or simply find a different way of looking at a situation. One of the resources I have found particularly helpful is a good book. The right book cannot solve a family's problems, but it can provide a new perspective, introduce a useful skill, or reassure a parent that they are not alone. With that in mind, I have compiled the following list of books that parents, families, and others may find helpful...

Personal Fulfillment – a byproduct of kindness, caring and service

By Stphen C. Schultz As I watch the news and listen to discussions on the daily topics of interest, I find myself disheartened by the selfish, shallow and selective reasoning that seems to be so pervasive throughout our great country. Selfishness creates an attitude of self-pity, which over rides any attempt at empathy for others, compassion or thoughts of service. Chronic self-concern means that the emotional "No Vacancy" sign will always be sputtering. I find myself asking; what ever happened to civility brought about by kindness, tact and tolerance? Where is the courage to be caring, honest, faithful and friendly with one another? If we as a people hope for unity, we must embrace patience, peacefulness, respect, idealism, courtesy and honor. My next thought was that these principles seem to be foreign to whole generations. Many seem to be caught up in a “scarcity” mentality where there are only winners and losers with no opportunity for a “win-win” situation to b...

Paying It Forward: A Simple Act of Kindness at the Pharmacy

By Stephen C. Schultz I walked in the door at home after a long day of work and made my way to the kitchen when my cell phone rang. It was my wife, calling from the doctor’s office. She mentioned that my 14-year-old daughter had an infection and needed antibiotics. She told me the doctor’s office had just called in the prescription to a Walgreens store down the street. I wasn’t excited to leave the house again, but I turned around, grabbed my keys, slipped my shoes back on, and headed out the door. I pulled into the parking lot and got out of my car. My short walk across the lot was met with a welcome blast of cool air as I stepped through the automatic doors. Even though the kids were back in school, it was still summer as far as the weather was concerned. Once inside, I made my way to the back corner of the store, where the pharmacy was, halfheartedly noticing the nondescript music playing overhead. As I rounded the corner of the aisle, I was met with a line of about ten p...

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