By Stephen C. Schultz The other day, a colleague poked his head into my office and said, “Man… Schultz, you are good on the phone .” I laughed and replied, “Thanks—just don’t let that get around. I don’t need the mockery that would follow.” That brief exchange stayed with me. Our organization is growing, and we’ve been interviewing therapists and admissions directors across multiple programs. It raised an important question: What does it really mean to be good on the phone—and can that skill be taught in a way that aligns with clinical and trauma-informed values ? After more than 25 years in mental healthcare —across clinical services, admissions, administration, marketing, and even a stint in advertising—I’ve learned this: families don’t call because they’re ready. They call because they’re overwhelmed. Being “good on the phone” is less about persuasion and far more about safety, attunement, and clarity . A Trauma-Informed Framework for Intake Conversations Key Definitions Need A cli...
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